HOW I could HELP YOU

TO EXPand your toolkits and team skills

Growth consultancy

A business grows - or that is the idea... It has a life of its own ~ which can mean that it moves in ways you haven't even forecasted, or necessarily want to continue.

Growth consultancy drills your KPIs to find the essential metrics of your particular business success framework. With a focus on Sales and Marketing revenue delivery:

- Do sales and marketing strategies align to goals?

- Are funnels attracting, engaging, and retaining?

- Can you track ROI on pipeline initiatives clearly?

- Do account retention strategies create true upsell?

- What's the true value of net new vs. ABM strategies?

Metrics tell powerful stories. But your people do too:

- Are you retaining engaged, happy talent?

- Is there employee clarity on your strategy?

- Are managers aligning with C-Suite well?

- How are you unpacking siloed team working?

- Is there more functional blame than collaboration?

This article on Revenue Enablement from the Sales

Enablement Collective is a summary of my approach.

TEAM ENABLEMENT

A business's lifeblood is people. Lack of support ~ or a micro-managing culture ~ can restrict business growth. Clear roles, processes, supportive tech, relevant training, and real communication enable employee engagement.

From Product to Sales, or Outreach to Enterprise, team onboarding and 1:1 ongoing training is critical, enabling use of tools that surface real time actionable insights. Collaboration needs to be more than a lofty goal too:

- Is your Marketing calendar aligned to Sales quotas?

- Are SDRs working well with BDs to progress pipeline?

- Do contracting processes support sales closures?

- How do Sales teams interact with Product teams?

- Are key enablement metrics tracked and reviewed?

- Is your core tech stack actually helping or hindering?

In revenue generation, team enablement can help by:

- Building information touchpoints that suit each team

- Creating team training plans that cascade to 1:1 plans

- Streamlining customer meetings with smart asset use

- Coaching managers to inspire, reward and develop

- Championing cultural shifts from UX to CX - and EX

This LinkedIn article explains the considerations for enablement across all your revenue-generating teams.

1:1 coaching

Coaching isn't training. But it is where training can come alive, be embedded, and new ways of working opened. It can be the fuel that fires up your business growth.

Coaching topics depend on the candidate: a manager may find support on performance management and task delegation helpful, whereas a team member may need bespoke support to use a sales model in their workflow.

This article from Seismic explains the different focus of training from coaching in business enablement.

When might deeper coaching be an appropriate tool?

- In contexts where a colleague is resistant to change

- After an incident in the workplace (e.g. non-delivery)

- To support during times of stress or return to work

- Embedding bespoke technique after a training event

My 1:1 coaching approach uses NLP tools to overcome perceived barriers and to support best outlook thinking.